“Microsoft and GLAAD partner to improve LGBTQ+ representation in Xbox games” As if that demographic wasn’t already over represented enough…

submitted by kingc-way245The Blackface of White Supremacy from archive.ph

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[–]ClassroomPast6178 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (6 children)

Companies are forgetting that they survive by catering to their customers and not to people who don’t actually buy their products in great numbers.

But, we’ll just wait for the full effects of BudLight and Target boycotts to trickle through the C-Suites and we will start to see a sea change in how they approach their customer base and how they stop pandering to ~5% of the market (all LGBT accounts for at best, 5% of the population, not counting all the straight women calling themselves “queer”).

[–]LyingSpirit472 2 insightful - 5 fun2 insightful - 4 fun3 insightful - 5 fun -  (0 children)

In defense, I think LGBTQ+ people must buy this product in great numbers; do you know how often XBox gamers offer worse or newer player the opportunity to suck their dick?

[–]LtGreenCo 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (4 children)

Budweiser and Target are one thing, but you're going to have a hard time convincing people to boycott Microsoft products. Maybe there's a small chance of seeing an Xbox boycott, but they wouldn't suffer that much. Microsoft products are just too ubiquitous and ingrained in nearly every facet of business and technology. They could Tweet "Nigger" every day for the next 10 years and they'd still be in good shape.

[–]ClassroomPast6178 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (2 children)

That’s not quite what I meant, I don’t expect MS to be afraid of a boycott. I think the BudLight and Target boycotts will convince c-suites, including Microsoft, that there’s little to gain from going down the woke route.

Presently these corporations see the woke stuff from the perspective of ESG nonsense and twitter mobs, both of which have distorted the marketing landscape. ESG is falling out of favour with investors and marketers and ad agencies are waking up to the fact that Twitter and Facebook are not the be all and end all of public opinion.

I predict these companies will move back away from any political positioning, unless it is actually profitable, and I don’t see how Microsoft will sell more Xboxes or Office 365 subscriptions on the back of Diaperfur Trans Puppy Play Drag Awareness Day, or Dove using naked hideous beasts to sell soap.

[–]LtGreenCo 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (1 child)

I hope you're right, and sooner than later. Sadly everywhere I look I still see companies doubling down on woke bullshit and I haven't seen any really definitive signals to indicate it's slowing down. Here we are in June and the rainbows are out in full force again.

[–]OuroborosTheory 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

tbh a lot of people are noticing the LACK of gratuitous Pride everything this year (and about as many saying "this is literally what we asked for for years, NOT putting rainbow vomit on everything")

[–]Node 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

I doubt people would switch to 'microsoft' just for tweeting the nigger-word.

[–]JulienMayfair 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (1 child)

The title should read TQ+ representation because that's all the woke care about anymore.

If you're a cis gay man in 2023, you're basically a nazi to these people. Go to their subreddits and read all about how "awful" we are.

[–]OuroborosTheory 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

ironically it was the radfems that fired the first shot against the unfabulous gays, as "doubly patriarchal"

[–]AriShekelsteinDDS 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

The narcissism of thinking you are entitled to “representation” in every single fucking space. What is the last thing/space or whatever that these people created on their own? Seems all they do is use threats/coercion to co-opt and take over things built and created by others.

They are the equivalent of the obnoxious, whiny kid who the teachers or other adults force you to play with. Those kids always then immediately demanded rules be changed to make it easier for them to “win”, and threaten to get you in trouble if you didn’t give them their way.

There is literally no difference.

[–]Femaleisnthateful 2 insightful - 2 fun2 insightful - 1 fun3 insightful - 2 fun -  (0 children)

To be fair, new genders are dropping every day. You need to keep up if you're not a fascist.

[–]Enemycupcake 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (1 child)

I'm having some major alphabet fatigue. I'm cool with gay people and even trans people that aren't aggressive and just want to blend in, but I'm tired of hearing about how they need to be more visible when they've been on a pedestal for years now. I've seen it said that it's necessary because support for them is going down, but I think it's mostly just that it's been pushed so hard that people are sick of it and they're making it worse.

[–]OuroborosTheory 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

it's like all those little US flags that got shredded to ribbons or abandoned in puddles by 2002, or watching the blue-and-yellow get quietly removed from the logos of bands and heart-health societies and language-learning apps after 2022 ended

[–]Dirkpytt 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

They won't be happy until every character is on the spectrum and has 7 sexuality labels