With the MSM under their control, and the strong majority of the population still forming their "reality" from the MSM narrative, people like Morrison feel quite sure the people's opinions can always be shaped to their liking. Sites like saidit are still very much the minority, so for the moment - although people are bitching and moaning - his confidence in the ability to manipulate "his sheep" is actually supported and accurate. - https://saidit.net/s/videos/comments/8ouc/getting_people_their_vaccinations_is_like_getting/w9cr

As StillLessons explains here, the average mind is under the control of popular media, and the imposed cultural narrative.