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[–]JuliusCaesar225Nationalist + Socialist 9 insightful - 3 fun9 insightful - 2 fun10 insightful - 3 fun -  (3 children)

The rise of twitter. The roots of the philosophy and rhetoric comes from academia but it didn't have the same mainstream influence in progressive politics. It started to become trendy with young women on tumblr and then twitter. Twitter is what made it mainstream because twitter has become the home base for our political and cultural discourse. It began around 2013-2014.

[–]TheJamesRocket 6 insightful - 3 fun6 insightful - 2 fun7 insightful - 3 fun -  (2 children)

Social Justice really came into force by about 2012. It was an artificial movement that was promoted by Megacorporations.

[–]JuliusCaesar225Nationalist + Socialist 3 insightful - 3 fun3 insightful - 2 fun4 insightful - 3 fun -  (1 child)

No, it became trendy on social media and when it was "cool" corporations got in on it.

[–]jet199 4 insightful - 3 fun4 insightful - 2 fun5 insightful - 3 fun -  (0 children)

Certainly the trans movement was mostly astroturf. Pro open borders stuff too, most people on the left and right want some controls. But much social justice stuff was grassroots because many people here were sjw back then and didn't need any encouragement.