It might be because of my age (late 20s) and because I grew up in the UK, but I don't remember SJWs being a thing in the 00s.

I remember the push for gay marriage, and I remember when "normie" conservatives (US Republicans, UK Tories, etc) were against it and "centrists" sitting on the fence, as they always do, saying they support gay rights, like civil partnerships but there was no need to legalise gay marriage. I was a member of teen/gaming orientated forums with political debate subforums, and it was considered a legitimate POV to be anti-gay marriage. Not like now, where the normie conservatives have accepted it and centrists call you "far-right" or "radical" for opposing it.

There was none of the transgender stuff, at least not in mainstream discourse. Race was also pretty much never brought up. The left back then was "colourblind", not overtly anti-white, although I do remember people being excited over Obama being the first black POTUS. I think one of the major reasons the BNP (UK ethnonationalist party) failed was because its arguments about anti-white agenda didn't resonate, it was ahead of its time.

Libertarianism was also growing among people of my generation. The people who were pro-gun and wanted fiscal conservatism, but also social liberalism like drugs and gay marriage to be legalised. Many of them were atheists and liked to take the piss out of Christianity and sometimes Islam.

Then of course there was the 2008 Recession and the rise of Occupy Wall Street. Many people were also opposed to the wars in Iraq and Afghanistan, but there was also the rise of the Counter-Jihad stuff.

It seems that the 'SJW' and 'wokeness' became a big thing late into Obama's presidency. Maybe around 2013/2014 I started hearing about the stuff you mention. But even back then, it was mostly confined to things like shitty Tumblr blogs, university campuses and maybe the Huff Post. Not like now where you see the BBC, NYT, Guardian, CNN, etc pushing it.