I really, really doubt it and whoever wrote this article is either a moron or intentionally misrepresenting the story for clicks. Apple already shows ads on iOS in a number of apps including the app store, the music store, and the tv app. These ads are in the form of both dedicated banners and tiles in the page structure while browsing, as well as interspersed into search results. Absolutely nothing suggests any move to force users to watch ads like on youtube or various streaming platforms.