Midnight's Edge explains everything: How ESG cost both DISNEY and ANHEUSER-BUSCH their customers

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[–]Alienhunter糞大名 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (11 children)

So I reckon the Bud Light thing is basically a perfect storm where they managed to hit the right buttons at just the right time to trigger massive outrage they didn't see coming.

The Disney one has me wracking my brain more since it makes little to no sense. I can only assume they've gotten more or less controlled by silly ideologues who care more about their message than their money, because the business sense of an Entertainment company that largely specializes in children's content making content that pisses the fuck out of about half of their potential customers (parents) doesn't seem wise at all. Then again Disney has definitely been catering more towards the "Disney Adult" in recent years so who knows what the strategy is there. I guess they can target gay people since they have a tendency to have disposable income because of the whole no kids thing. But most the gay people I know more or less think the same way I do about Disney. Most left leaning people I know think the same, it's boring trite overdone cash grabs anymore and rarely if ever is the stuff worth watching. On top of that they like to stick in their little "gay drive by" stuff like the light-year controversy. Two seconds of a gay couple on screen or something. The left hates it because it's clearly pandering, the right hates it because it's gay, who is it for?

All the light-year controversy really distracted from the real problem with that movie anyway, it was trite overdone boring rehash of rehashes without a single redeeming factor.

The real film that seems to have really triggered a lot of right wing ire was "Turning Red" which was particularly shitty. Felt like it was made for obnoxious teenagers, by obnoxious teenagers. But it was funny because it hit all the typical right wing trigger points. Weird mystic spiritualism. Check. Disrespectful kid that talks back to their parents. Check. Underaged twerking? Check. Poorly veiled abortion reference? Check. Metaphor for puberty that can easily be read as a pro prostitution message? Check.

I watched it and I was just like, wow, how did they ever greenlight this. Like how much money do you want to lose?

The parents are a very fickle audience and I very much don't like how reactionary they can be but this is one case where I got to agree with them. You don't have to stretch very far at all. Like sometimes they whine about how kids are disrespectful, but miss the point in the movie about how the kid is stupid and needs to learn a lesson about life, but in this one the lesson about life was literally "what ever I do what I want MOM!"

Garbage film.

[–]OuroborosTheory 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (4 children)

"cartoons aren't for children, they're for 30-somethings in Portland!"

[–]Alienhunter糞大名 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (3 children)

See that's the thing. I'm pretty much a fan of the idea of animation in a movie, can be very creative with it, the problem is they aren't creative at all. Can make a mature adult film using animation I'd probably watch it, but they make this , shit. Like there seem to be two modes that cartoon makers do now, family guy rip offs that think "adult cartoon" means being as offensive and crass as possible (and well there is a value in that if the writing is actually funny, usually they think saying fuck a lot or making sex puns is a good replacement for having a script) or it's this bizarre blob Stephen Universe style shit. Who watches that?

Old Disney shit was still made with kids primarily in mind I guess, but it feels to me like the whole point was more to just show off the art than anything. That's why shit like Fantasia is the shit. Trippy colors set to classical music. Hell yeah. More please.

Shit like Pinocchio was pretty adult I guess, compared to modern standards, very entertaining to watch as an adult as see all the little things that go over your head as a kid, like how Pinocchio's conscience spends most of the movie chasing skirts. Hilarious.

These days it's like Disney doesn't have a singular original idea to save their ass, and the talent is all dried up.

I don't get these Disney adults though. It's like, I will watch the occasional Disney film that catches my interest, but that's rare anymore, I'm a big fan of their old shit, but some of these people just are like obsessed with collecting the merchandise and going to Disneyland. Why the fuck would anyone waste their vacation going to stand in line all day. When I was a kid I'd want to sure, but I mean I'm a fucking adult given the choice between say, going to Disneyland, or going on vacation in Europe, why the fuck would you ever pick the former?

Go once sure but these people go multiple times a year. They don't even have kids that want to go. Bizzare.

[–]OuroborosTheory 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (2 children)

the theory is that animation used to appeal to children and adults at once until TV, when you got kids-only shows designed for a black-and-white small screen and designed to be a babysitter 70s and 80s (though of course Rocky and Bullwinkle and Flintstones went a bit further than "throw in some adult jokes as winks to the housewives forced to watch")

it's like how books written for kids can hold up to adults a century later (like, Norton Juster or Roald Dahl), while YA writers just read other YA writers and it's always Queer Princess Series XVI or Dystopia Type #3 Asian-American Resistance II and it's like they're written to be forgotten after next year (even The Hunger Games is more sophisticated, the person leading the revolution turns out to be a villain manipulating everyone's resentments all along)

[–]Alienhunter糞大名 3 insightful - 2 fun3 insightful - 1 fun4 insightful - 2 fun -  (1 child)

In a world where dogs are extinct, one woman is unhappy with her boring family, but after meeting a cool guy who is totally into her for no reason, her life is about to turn topsy turvy when she finds out her best friend is actually not friends with this guy, because she knows that he knows that the protagonist is actually the secret to puppikenesis, and ancient alchemist recipe lost to the ages that lets her create puppies from thin air. And with the unconditional love of puppies the vaguely dystopian society will no longer be able to control people with kittens.

"Dogvirgent" in theaters this Septober.

[–]Femaleisnthateful[S] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I would watch this.

[–]ClassroomPast6178 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

The Disney one has me wracking my brain more since it makes little to no sense. I can only assume they've gotten more or less controlled by silly ideologues who care more about their message than their money, because the business sense of an Entertainment company that largely specializes in children's content making content that pisses the fuck out of about half of their potential customers (parents) doesn't seem wise at all.

They’re captured at the executive level and they are reliant on a fabulous workforce at the lowest level for the day-to-day running of their most profitable part of the business, the parks. Look at how the then CEO Bob Chapek U-turned on the “don’t say gay” Bill in Florida when his parks employees mutinied and threatened to shut down the parks.

They have also been hiring, at the executive level, based on DEI and not merit, so essentially they have employed a bunch of people who lack talent but meet the right quotas and/or have political points to make or who have their sights set higher and what to make a name for themselves as activists.

And for Disney-Lucasfilm, they allowed George Lucas to insist Kathleen Kennedy be put in charge and she is completely ideologically possessed and determined to undermine all the Lucasfilm IPs with her politics. Everything wrong with Lucasfilm IPs, Star Wars/IndianaJones/Willow, is down to Kennedy.

It’s clear that Marvel’s success, featuring a largely white, largely male cast, really irked some people and so as soon as Phase Three finished they set about upending the winning formula and “diversifying” the cast and that saw profits plunge. Some people are claiming “Superhero fatigue” but I think they have just abandoned their core audience, straight men, and have now lost them completely - a lot of the characters they have introduced in Phase Four were failures as comic books, except She-Hulk who was a fan favourite, but the TV version was so ridiculously objectionable and nothing like the comic, not to mention poorly written.

Disney set out with the purchases of Lucasfilm and Marvel Studios to build brands appealing to boys, they said as much when the purchases occurred, it was to complement their girl-focussed brands which they’ve had sewn up for decades, and instead allowed their executives to ignore the target demographic and now they’re all Pikachu-faced about declining profits.

The postmodernist political activism has ruined everything it touched, and unfortunately it ruined the one opportunity to reunite the original Star Wars trilogy cast for a last adventure and for that Disney and Kennedy can never be forgiven.

[–]LyingSpirit472 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (3 children)

Well, the strategy seemed obvious: Disney is using the Brony method for their products:

Kids' TV shows, movies, etc. are glorified toy commercials. They have been since the '80s deregulation and they honestly always will be.

If you make a kids' cartoon for kids, then you're beholden to the way kids' shows inevitably go:

When it begins kids start to like it (and buy some toys.)

After a year, you have enough episodes to put it on all during the network's free spaces and 7 days a week, and it becomes a force of nature that owns kids' TV's soul (and every kid will want the toys).

After two years, the original fanbase's little brother or sister starts liking it, and because their younger siblings like it, the show is instantly lame and the original fans wouldn't watch it (or buy the toys) if you paid them. You can stop production on the show because the younger siblings didn't see the episodes and you can keep it going for each of the younger kids who are now watching without spending any money on it and reaping the profits....but you also won't sell any more toys [the parents will just make the older kids give the younger siblings their toys of the series when the kids don't want them anymore.]

However, MLP: FiM cracked the code there- if, instead of pandering to little kids, you start pandering to adult fans: They have nothing but disposable income, they'll use that on the properties they love, and you'll sell far, far, far, far, far more toys than you will pandering to children [who have parents who control the money, and who's parents have more things to deal with than playing with toys]...and from there, it's MORE important to pander to the adults who have no kids and thus have nothing but disposable income. Hence, you get shows that pander to the most childless adults there are: shut in incels and dangerhairs, neither of which have a prayer of breeding and having some kids.

Since all kids' shows are glorified toy commercials, you're better served pandering to adults

[–]AriShekelsteinDDS 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (2 children)

100 percent this. Disney’s target audience is childless 30 and 40 something year old weirdos who will consooooooom as much memorabilia, park trips, and movies as they can afford, so long as the company panders to their Reddit tier social and sexual politics.

[–]ClassroomPast6178 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

Except Disney Star Wars and Marvel merchandising has dropped off a cliff over the past few years. People that watch this stuff have noticed that stores are threatening to cut shelf space for Disney merchandise, which is the prelude to cutting orders, because the shit isn’t selling. The biggest drop has been Star Wars toys, they used to be insanely profitable but since the sequel films they just don’t sell.

[–]OuroborosTheory 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

"animation isn't for kids! it's for 30somethings in Portland!"

[–]xoenix 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I'm convinced it's the kids. Hollywood people have tons of trans kids. They're captured in ways that go beyond grifting and virtue signalling.

[–]AlanOneWant some popcorn? 2 insightful - 2 fun2 insightful - 1 fun3 insightful - 2 fun -  (2 children)

I work in multimedia advertising. The whole office is still laughing at this mess because we saw this coming the moment that Dylan video went up. We've got several betting pools going on which brand goes woke next and how badly it's going to backfire.

[–]Alienhunter糞大名 4 insightful - 4 fun4 insightful - 3 fun5 insightful - 4 fun -  (1 child)

They definitely should have a male tampon commercial I think. Film it like an erectile disfunction commerical, mention how the leading tampon isn't rugged enough for the average man, then make up a stupid ass name like "Lumberjack" or "Stallion"

Your period doesn't make you any less of a man with stallions brand rugged tampons made from real sandpaper so you can feel on the inside how you feel on the outside.

[–]Wanderingthehalls 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

With Elliot Page as the spokesperson seeing as how 'his' acting career now consists of the final series of a show that hired Ellen Page and a handful of vo jobs voicing female characters.

[–]IMissPorn 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (2 children)

What's ESG again? Edgy Sex-Gender?

[–]Alienhunter糞大名 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (1 child)

No I think it's that stuff you put in Chinese food to make it taste fabulous.

[–]IMissPorn 3 insightful - 3 fun3 insightful - 2 fun4 insightful - 3 fun -  (0 children)

No that's Masculine Sex-Gender. Very unfairly maligned nowadays.