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[–]FlippyKing 16 insightful - 1 fun16 insightful - 0 fun17 insightful - 1 fun -  (0 children)

I've seen two versions of that commercial, one with that line and one without where the emphasis is solely on Africian-Americans.

As Lavalanche17 points out, people who "Identify" as women rule in tech. People born into it on the other hand do not. The commercial is actual an advance in the war on women in that it is not "identify as women" but as female so amazon is helping them take that word away now.