yes, the key here is to show the bystanders/general public what is going on. The companies don't care about women. They don't care about feminists. They don't care about suppression of free speech. Think about it. corporations LOVE the idea of people not being able to say what they think, especially if they might criticise *their" particular company. They also love this pseudo-woke nonsense because they get all this positive publicity and don't have to change any of the toxic crap they're actually doing. So trying to get companies to change out of genuine ethics or concern or any of that is never going to happen. What will hurt them is if the general public comes to associate them with extreme violence against women, suppression of political thought (all the stuff on reddit about radical feminism is hate speech and should be prosecuted by the govt), extreme censorship etc. That's the framing that will work.