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[–]AngryRadish 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (0 children)

As individuals they dont have big spending power but to lobbyist groups (read:pharmaceutical) they're walking piggy banks. Life long patients reliant on hormones as they are on water. More than average surgeries, health complications due to hormones, it can all be capitalised on.