Go Woke; Go Broke: Sports Illustrated planning significant layoffs after license to use its brand name was revoked

submitted by passionflounderPaper tiger from apnews.com

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[–]passionflounderPaper tiger[S] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

At very least it shows that whoever made the decision to push the woke nonsense didn't consider the target market before making the decision- like Bud Light and their debacle. They may and probably should never fully recover.