Go Woke; Go Broke: Sports Illustrated planning significant layoffs after license to use its brand name was revoked

submitted by passionflounderPaper tiger from apnews.com

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[–]thomastheglassexpert 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (1 child)

In my business career I have worked directly for the #1 top Exec of many companies and many countries. An item pops to my head only because I have seen with my own eyes ghastly disasters of that firm because the boss ordered it to be so. Stupid fool mistakes that cost therm loss of millions of cash dollars. With this in mind there are people of decision-making who apparently believe that mainstream normal people would enjoy seeing femboys and trannies shoved in our faces and is that true? As an example do normal men like seeing a girly-boy with a dick pretending to be a girl? It is a clear example of idiots in charge.

[–]passionflounderPaper tiger[S] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

At very least it shows that whoever made the decision to push the woke nonsense didn't consider the target market before making the decision- like Bud Light and their debacle. They may and probably should never fully recover.