I would guess whatever you want. But that's actually a Jesus quote, and I'm not exactly sure what he had in mind (or the person who recorded it if he paraphrased or misremembered). But the gist of it is that people will hate you, but this is actually a sign that you are in the right, since the world is usually in the wrong, much contrary to what almost everyone has been taught. In fact even the matrix itself will hate you, which Jesus even seems to imply a few verses earlier when he mentions that you will be poor, hungry, and cry.