I think the key issue here is parasocial relationships. I don't think it's really about "cancel culture." The target audience is becoming more and more marginal, and everything ends up catering to the percentage of the audience that pumps enough money into the system to let people make a living off this. This results in an overall sterilization of the platform. A lot of the people who are watching are watching because it's "comfy" or are feeling just kind of blown out. They just want someone's voice in their ear, they don't want anything too exciting or engaging to happen.

I should say that I also get a parasocial relationship vibe off some of the edgier/wackier gaming stream/video styles as well. You see a lot of comments about how viewers feel like they're friends with the guys in the show, often laced with semi-ironic jokes about how they're sad and lonely in real life.

I think that watching game streams can be fun/relaxing, but too much is unhealthy, and I'm kind of uncomfortable with it being anyone's main "job." Doing it as a job is also why a lot of these guys aren't having fun making the stuff.