Before the Adpocalypse, youtube creators were making way more money... because ads were seen by way more people. YouTube is starving content creators of which they don't want on the platform under the guise of "that isn't advertiser friendly content." Err, what? Advertisers want as many eyes to see something as possible; they don't give a flying fuck, unless it is some seriously fucked up shit. No one associates gamer word with a company just because their ad was on a video.

YouTube literally destroyed their ad revenue under the guise of "only allowing advertiser friendly content have ads" of which is supposed to INCREASE ad revenue by being 'advertiser friendly.' But if the result is a massive decrease in ad money, you know their reason was full of shit. They willingly reduced their ad revenue by large margins, under the guise of increasing ad revenue, because their actual goal is to push an agenda, and various youtubers that went against this agenda were starved via the 'adpocalypse.' That's what its primary goal was; to starve a certain demographic of youtubers.