It doesn't matter. This sends a message. Go read Uncle Ted's manifesto. He had some very good point in it about this, specifically that the government has a monopoly on violence, and protesting does nothing, but they're scared of violence. That's what all the BLM crap was a few years ago, the government using violence to scare people.

If company executives and marketing people faced actual angry people, they'd think twice before putting a man dressed as a woman on their beer can.

There's a reason why the right always loses, it's because they do next to nothing and then wonder why they're losing, then rinse and repeat this whole pattern.