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[–]magnora7 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (0 children)

Almost certainly. I even wouldn't be surprised if they had their own bots to fluff up the numbers. The google trends line (which measures how many google searches) is unnaturally straight for the term 'reddit', look at it: https://trends.google.com/trends/explore?date=all&geo=US&q=reddit

This is clearly a result of them gaming the numbers, because they have quotas to meet, because they're a for-profit company that relies largely on ad revenue and they have investors to please. That's why there is such an unnatural straight line upward for 10 years. Look up any other term or company and you will see much more variation in their growth and decline. Reddit is 100% gaming the system imo