They try so hard to be inclusive to transpeople but it always involves being super restrictive about gender norms.

This all day! Precisely what's always bothered me.

And it seems inevitable, really. For "trans" to work, sex roles MUST be rigidly-enforced; otherwise, how can a man "become" a woman, or vice-versa? They need dress/makeup/long hair/pink = woman, and suit/no makeup/short hair/blue = man. Without it, there's no definition of man or woman aside from biology... and, unlike what you wear or how you behave, that can't be changed.

Which means not only that "trans" people must adhere to sex-roles, but, even more crucially, that the REST of us must. Because we're the way that they define their "transgenderism"-- what they're ostensibly "transitioning" to, and from. If we don't play our (gender) role, "trans" becomes meaningless... or, rather, is revealed as having been meaningless all along.

Basically, "trans" identity is dependent on EVERYONE at least pretending to believe in gender roles (i.e., sex-based stereotypes). Which certainly constitutes a problem for them, but shouldn't for us, since while they need us... we don't need them.