This book definitely does not seem either feminist or critical of the concept of gender, meaning sexist stereotypes of masculinity and femininity. On the contrary, it sounds like it's clearly anti-feminist, homophobic and also against sex education. I've highlighted passages from the publisher's description linked to in the OP that I find telling - and alarming:

In his debut book, Nebraskan author Scott Howard exposes the actors financing the institutionalization of transgenderism. Behind the medical research into gender transitioning of children, ubiquitous pride parades, and Drag Queen Story Hours is a lot of money. Sex education, the homosexual and feminist precursor projects, and the global propaganda are all pushed and paid for by very wealthy and well-connected people with motive and will. Howard demonstrates that the transgender phenomenon is far from the “grass-roots movement” some of its advocates would have the public believe.

Impeccably sourced and researched, The Transgender-Industrial Complex pulls the mask off the complex network of influential groups responsible for this inhuman project. Howard takes a deep dive into the murky depths of the Big Money behind Big Gay, exposing how the concept gained such recognition as well as the goals of the people behind it. At once wide-ranging and specific, advanced and accessible, The Transgender-Industrial Complex is essential reading for anyone who wants to understand why every institution with power, and a great many without, are uniform in their inversion of reality, their religion of lies, and their commitment to all that is ugly, broken, and foul.

Antelope Hill is proud to present it’s first original work: Scott Howard’s The Transgender-Industrial Complex.

The last line is highlighted coz I find it worrying that a book publisher doesn't know the difference between, and proper usage of, its and it's.

The only reviews I've found for this book so far are on far right, blatantly anti-Semitic websites; one is a white pride website.

According to an odious review by Eric Striker on a site called National Justice, a main thesis of the book is that today's transgender craze is all the fault of Jews, who've been "breaking down gender" for more than 600 years - and in the present day

have used their money to fund phony science, corrupt law, judges and politicians, disseminate disinformation, and organize often thuggish and violent activism to force mostly English-speaking liberal democracies to seriously debate whether men can get pregnant or children should be allowed to choose to take drugs and have irreversible "gender affirmation surgeries."

Some other excerpts from this review - which has been reprinted on several far right, anti-Semitic sites - that I found disturbing:

The history of transgenderism as we know it is believed to have originated in Jewish circles in early 20th century Germany, but Howard's research shows that references to breaking down gender in Jewish circles go back to the 14th century, almost hundreds of years years before Martha Baer, a B'nai B'rith member in Germany, became the world's first "sex-change" operation recipient. There is an interesting anecdote where a Jew involved in gender ideology converted to Catholicism and exposed the movement as an attempt to provoke moral chaos in European host societies. Magnus Hirschfeld is generally credited with creating the ideological rationale for "Trans" and "queerness" more broadly, but it was a Hirschfeld adept named Henry Gerber who imported the bizarre doctrine to the United States via "The Society for Human Rights" in Chicago.

Disagreeing with the concept of transgenderism or what the gender ideology does to those who subscribe to it is forbidden in American society. Howard explains the mechanism for this censorship, listing the small group of wealthy people -- most of them Jews -- who have created carrots and sticks in academia, the press and the culture at large for aspiring professionals to defy their own two eyes and embrace the 21st century's Lysenkoist crusade.

Just recently, the largest study ever conducted on transsexuals found that rather than being a biological flaw for man to correct through drugs and surgery, the lifestyle and practice of wanting to change your sex is merely a type of aggressive autism with psychiatric co-morbidities such as schizophrenia.

Conservative examinations of the transgender issue rarely provide a why for the what, but Howard pulls no punches in describing the impulse behind the neo-liberal transsexual push: powerful Jews believe traditional concepts of masculinity and femininity along with the normal family are philosophical categories and social assumptions Fascism swims in -- thus they must be destroyed to preserve the power of the ruling class.

By deconstructing nature, our morality breaks down and we are more likely to embrace obscene and discordant unnatural behavior across the board. This makes populations weak and defenseless.

Sorry, but I can't share OP's hope that this book

wakes up the normies!

Coz if if it does, it will likely also feed into and foster a lot of positions I and others here find reprehensible, such as Jew-hating and blaming, bashing gay rights ("Big Gay" - WTF?), maligning feminism and sex education for kids, spreading unsubstantiated harmful theories that demonize and further "other" people with autism and schizophrenia, and promoting "traditional concepts of masculinity and femininity along with the normal family."

Coda:why use the derogatory word "normie" when a non-pejorative term like "public," "general public" or "the rest of the world" would do just as well?