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[–]our_team_is_winning 15 insightful - 1 fun15 insightful - 0 fun16 insightful - 1 fun -  (0 children)

Piggyback on legit issues like gay rights (from the article):

Anyway, here’s another tip from the document: 'Tie your campaign to more popular reform.'

For example:

'In Ireland, Denmark and Norway, changes to the law on legal gender recognition were put through at the same time as other more popular reforms such as marriage equality legislation. This provided a veil of protection, particularly in Ireland, where marriage equality was strongly supported, but gender identity remained a more difficult issue to win public support for.'

I’ve added my bold there, because I think those are very telling phrases indeed. This is an issue that is 'difficult to win public support for' and best hidden behind the 'veil of protection' provided by a popular issue such as gay rights.