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[–]William_World 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (1 child)

that's the capitalist notion that we wish was true. They just want consumers. In truth there is something more important to them than profits. Not being guillotined. Woke stuff costs them profits so why do they do it according to capitalism? Cuz profits are not the most important thing. Keeping us divided and conquered does help them though, fighting ourselves rather than guillotining the rich, which both the left and right would agree to do.

[–]Markimus 1 insightful - 2 fun1 insightful - 1 fun2 insightful - 2 fun -  (0 children)

Woke stuff costs them profits so why do they do it according to capitalism?

No it doesn't. It's long term social engineering designed to make people more consumeristic.

No god? More consumption. No community? More consumption. No offspring? More consumption. Move more money into the hands of women? More consumption.

The list is endless, everything that is 'progressive', libertinist etc ultimately just leads to making people more consumerist. In the short term there are sometimes mini-boycotts when a brand does something outrageous, but what realistically is going to happen? Every single company HAS to be progressive because Finance demands this, therefore every single business you buy from is 'Woke'. There is no avoiding this for 99%+ of the population, 'go woke go broke' is nonsense cope for conservatives to feel better about the fact that the society they thought they live in doesn't actually exist and instead you just have jews and psychopathic capitalists raping your land and your children figuratively and literally.

But yes your point is also a portion of it, it works as a defence mechanism by making the population more deracinated and atomised as well as polarised along stupid lines.