Eh the issue is that it genuinely makes sense in some cases, which makes it more palatable in cases where it doesn't. Music streaming services for instance, especially now that they all do lossless audio, make far more sense and are a far better deal than paying individually for tracks or albums. Also makes sense for movies and tv to a slightly lesser degree, then by the time you get to video games as a service it no longer seems like the massive ripoff that everyone correctly saw it as before streaming services were as prevalent.