Modern media has demonstrated that human collective intelligence is far overestimated. We are far stupider than we think we are and far more easily manipulated. They don't even have to "install" people, they can just sell them. When the sales pitch rings people's bell the way we've been conditioned to have our bell rung, the controllers get what they want. Everyone's happy, right? The collapse of society is ongoing, but they sell stories to distract from that, too. We are far too open to stories. It's the great hack into the collective mind, and the systems in control have fine-tuned their techniques for more than a century now.