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[–][deleted] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

Here's the real story:

The company announced on Tuesday it was separating into three independent companies, with its "Plant Co" anchored by MorningStar Farms. Kellogg's said it was looking into potentially selling its plant-based business, which generated profits of $50 million last year on sales of $340 million.

https://www.thepoultrysite.com/news/2022/06/kellogg-plant-based-meat-business-spin-off-could-rattle-markets

It's profitable now, but plant based meat growth is slowing and is projected to slow further. They're getting out while the getting is good.