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[–]Trajan 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

It is a problem for them if they have a legal presence in the EU, which they do. Also a problem for EU companies using Google Analytics as they'd likely be liable for deploying it to their customers.

It's all a bit of a mess.