**Full article by earthling blog, see here: https://earthlinggb.wordpress.com/2021/11/17/the-nexus-a-full-explanation-of-the-construction-of-covid/
I've added one extra section to emphasize the greenwashing of multi-national corporations that are behind 2030 agenda.
The NEXUS
Let me be blunt (and I’ll be somewhat more professional afterward): If anyone you show this to doesn’t get it, they’re not too bright. Ok, now let me continue…
Once upon a time, there was a Prince who had his wife murdered because he had been in love with an old hag even well before he married the Princess but the old hag was already married plus he and his family wanted offspring with good genes. So he married the beautiful Princess who, obviously, had bad taste.
Prior to marrying the Princess and having her murdered however, the Prince was brought up in a family which considered themselves “blue bloods” unlike the riff raff they lorded it over. They had needed the riff raff as canon fodder and to mine coal and keep their lights on however so they put up with them. However, the riff raff were multiplying far too much and, frankly, due to significant advances in technology and the advent of AI (Artificial Intelligence) the family realised there was really no need for so many of the riff raff anymore and, when the Prince was a boy, he was conditioned to this same belief by his parents and, in 1968, the young Prince started in his life long crusade to deplete the planet of the riff raff who no longer played any useful role for the blue bloods.
Of course, the Prince couldn’t make his crusade public! But he searched out those within his circle who, while either part of the ‘old money’ rich or the ‘new money’ rich, held similar views as his old man who, just before dying last year, saw his dream come true: A ‘deadly’ virus to cull some of the human population.
The Prince found people like Bill Gates, Ted Turner and, of course, the Rothschild and Rockefeller clan and all their hangers on (of which there are many) but, even before Gates and Turner turned up, there were other – so called ‘malthusians’ – who felt the same such as Paul Ehrlich and Aurellio Peccei, Alexander King, Dennis and Donella Meadows, various academics and other “blue bloods”. These ‘originators’ – although the wish to depopulate goes even further back into history than 1968 – came up with a useful little ‘computer model’ courtesy of MIT (Massachusetts Institute of technology) – SHIT IN, SHIT OUT – which provided a set of graphs which demonstrated that, by 2030, the population and resources of the earth would drop dramatically. The model, while significantly criticised, is used to this day to justify the need to act. But act on what?
The model and the graphs it produced are NOT a forecast – although the malthusian set would have you believe that – but a plan.
If one has had any experience with Project/Programme management or business plans or any type of forecasting, one knows that, over time, it is a feedback loop. No plan is perfect and, over time, there are elements which do not go to plan and the effect of these elements need to be re-input to the system to adjust the anticipated output and generate a revised plan. NOT, however, in the case of the graphs generated in 1968 by the MIT scientists for the Club of Rome. They have never been adjusted since the “forecast” was, apparently, perfect.
“Limits to Growth” graph by the Club of Rome/MIT.
Again, let me repeat: These graphs were generated by a computer in @ 1972/73 – if not slightly earlier – and have never been adjusted since. That is because there is no feedback loop with new input (by, you would imagine, trying to mitigate them). In addition, the computing power they had at this time was – well, think of the “moon landing” (alleged); We are told that the Apollo computer had the same power as a pocket calculator of the 90s. It had 32Kbits of RAM and half a megabyte of ROM memory.
It is absolutely imperative to understand that all of the people working on the project, were ardent environmentalists plus they were chosen to create the model and its output/results by the Club of Rome – a group which wished to capitalise on the results while completely re-starting the world’s economic, political and social structure.
In fact, their entire ethos is written in the follow up book to “Limits to Growth” called “The First Global Revolution. In the pages before even the foreword, they quote the following verse from “The Rubaiyat of Omar Khayyam”:
“Ah love! Could thou and I with fate conspire,
to grasp this sorry scheme of things entire,
would not we shatter it to bits and then,
remould it nearer to the heart’s desire.”
What we are experiencing, today, is the shattering of the ‘existing scheme’ as wished for by the Prince, while the ‘remoulding’ is sold to us in the slogan, “BUILD BACK BETTER”
Also in the same book, the Prince’s father – the Greek Prince who wished to return as a deadly virus no less – is quoted:
“No generation has ever liked its prophets,
least of all those who point out the consequences of bad judgment and lack of foresight.
The Club of Rome can take pride in the fact
that it has been unpopular for the last twenty years.
I hope it will continue for many years to come to spell out
the unpalatable facts and to unsettle the conscience of the smug and the apathetic.”
~ Prince Philip, Duke of Edinburgh, Message to the Twentieth Anniversary, Conference of The Club of Rome, Paris 1988
Now, the reader must also recognise the “coincidence” that the present Prince of Wales commenced his environmental crusade the very same year as the formation of the Club of Rome – 1968.
There are no ‘coincidences’!
Anyhow, to progress: I read, last year, the Lancet’s Chief Editor, Richard Horton, making the point that “Covid 19 is not a pandemic”, in which, he states that no vaccine will help.
See here: https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(20)32000-6/fulltext
He goes on to say that it is a “syndemic”. Read the link to understand what he means by that. It is very clear that “Covid 19” does not exist as a singular disease of its own. and I can assure you further, that “Covid 19” does not exist at all! Why do I know that? Because I have read the entire lead up to “Covid 19” by way of an immense number of documents and articles over the last 10 years coupled with my own knowledge of the agenda which has been at play for decades. The manipulation of Covid stats, the manipulation of death certificates.
[I don't prescribe to the notion that Covid-19 does not exist as a singular disease. I am, however, as someone reposting this article, under the opinion that Covid-19 was deliberately released to satisfy the promised mRNA gene therapy market "revolution" promised at Event 201 and the 2030 agenda on "sustainability". Nevertheless, this narrative is convoluted in political gobbledygook and due to this redefining of the term pandemic, Earthling is correct, in that, the Covid-19 "pandemic" is a syndemic via PCR test manipulation, which has intentionally confused the majority of false cases with the minority of severe, oftentimes seronegative cases. Whether Covid-19 is real or not, something is impacting the health of certain older population groups, specifically Indo-Europeans, which would certainly satisfy Zeke Emanuel's eugenics agenda to free-up capital.
See Dr. Hill's writings on Covid-19:
https://hillmd.substack.com/p/covid-is-an-ethnic-bioweapon?utm_source=url
https://hillmd.substack.com/p/in-a-covid-bioweapon-operation-strange?utm_source=url
https://hillmd.substack.com/p/four-things-dr-robert-malone-is-not
https://hillmd.substack.com/p/red-states-getting-more-toxic-batches
Now there were no extra total deaths over Covid-19, except in USA which threw in an extra 250k deaths after the new year. Whatever the reason for this, take into consideration the drive to get the world "vaccinated." Data from the UK Health Security Agency shows you are wildly more likely to catch Covid-19 (still, take into consideration the fraudulent diagnostics) with vaccination than without. This is because - as Dr. Nathan and Dr. Hill explain - the injection turns off your innate immune system causing an auto-immune disorder, which can tolerize the immune system creating anergy.
[The two biggest lies in their arsenal are that asymptomatic spread exists, and the false-positive-factory PCR test to determine if you even have Covid-19. The media chronically lies all day long and are the abhorrent loathsome mouthpieces for this repulsive PSYOP usign speech acts to secure the narratives handed to them by the very peopel who are behind this manufactured syndemic. They've lied by surreptitiously changing our language and their own definitions of what a pandemic is. The reason for the lock-downs, masking, and economic havoc caused by them was a lie. It was never about safety, it's only been about destroying our liberty, supply chains, health, and wealth for 2030 sustainabiltiy objectives, the securitization of healthcare markets, mRNA markets, the reshaping of Repo markets, etc. Everyone at the FDA who voted to approve the Pfizer vaccine for children should be dragged out into the street and shot ("We’re never gonna learn about how safe the vaccine is until we start giving it.") And in the midst of all of this most people are caught in a disbelief trap believing none of the aforementioned to be true. They can't see that the entirety of COVID-19 world lock-down operation from a virus with a 99.97% survival rate was a fake false choice from the start. We need to remind these people that despite what the "government" desperately wants them to believe, the government serves US Inc. and the agendas of Congress LLC and the billions of dollars pouring in from multi-national corporations.]
https://earthlinggb.files.wordpress.com/2021/11/nhs-policy-re-death-certificates.png
“But my (insert father, mother, daughter, son, cousin, sister, brother, friend) died of Covid! How dare you!”
No, I’m sorry for your loss, but they didn’t. They died of an underlying issue/noncommunicable disease and, when they did, “Covid 19” was inserted on the death certificate along with 4.3, 4.4 or 4.5 (and possibly others). You heard as well as anyone that all deaths (ALL deaths) within a 28 day period of a positive PCR test were labelled “Covid deaths” no matter what and you also know (or should) that the PCR tests were, and are, never meant to be used as a diagnostic plus they initially used approx 45 cycles to amplify material such that an orange, grapefruit or squirrel could test positive. Meanwhile, the media were pumping out “Covid fear” at such a rate that everyone (with few exceptions) were getting tested so the likelihood that someone had been tested 28 days prior to them dying of a motorcycle accident, was a given.
From all that has transpired since, removing people’s rights etc., if you don’t yet recognise what is going on, you’re a special kind of stupid.
They didn’t need a real pathogen or pandemic. They just needed the ‘threat’ of one and then follow that up with a pathogen in the vaccine to ‘treat’ the ‘threat’.
Richard Horton’s “syndemic” comes to life by the insertion of “Covid 19” along with deaths which would have happened anyway.
While many will never have heard of the term “syndemic” before, as you can see below, the idea was suggested, in 2013, that we may well see such in the near future. Now why would they think this? Well, it’s very simple. The “Climate Change” narrative of polar bears and ice caps along with sea level changes was not capturing the public’s and businesses attention. They needed a ‘shock’ and lo and behold, they got it! How convenient, huh? A little like PNAC in the 90s saying they needed a New Pearl Harbor.
https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-10-30-at-01.06.38.png
Further, the ‘threat’ was consistently having to be put back into later and later decades (it was all meant to manifest during the 2000’s, then it was the 2010’s while now, they are saying 2040/2050’s. Why? Because it never was, or is, coming. It’s fear only and that fear is to get you to believe that they need to entirely destroy the economic, political and social fabric to then “remould it nearer to their heart’s desire.
And the world is complying just nicely!
However, due to the failure of the “speech acts” and “securitisation” of the “Climate Change threat” based upon the narrative of polar bears etc, it was imperative they conjured up another, more imminent and dramatic threat which directly impacted all of us and which could be linked to “climate change”. That was (and is) infectious diseases.
https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-06-at-01.57.08.png
“Speech Acts and Securitisation”? What the hell are they?
Well, they are TOOLS. While they had to feed you a new narrative for “Climate Change” they also had to protect that narrative from criticism. In normal, every day politics and media, everything is up for debate. However, when something is “securitised” by a “Speech Act”, it’s like a huge padlock has been applied which disallows any counter narrative, debate or criticism or just. plain disbelief to be cited by anyone on the veracity of the fundamental narrative. Yes, you can debate masks and even the need for vaccines and whether kids should be in school etc etc etc etc. That’s all fine and why? Because you haven’t questioned the fundamental and that is what they need desperately to protect and preserve. They can deal with everything else through steering debate and providing statistics etc BUT if the fundamental was shown to be a lie, they could do none of it.
Let me put this very simply:
YOU are an audience.
THEY are the Actors.
THEY make “Speech Acts” just as an actor does on stage (they ARE on stage, effectively).
THEY need you to believe their speech act so they present you with personalities from Chris Whitty to David Attenborough and Bill Gates to Tony Fauci who they know you consider “authoritative” voices.
THEY give you Boris Johnson and the “we are at war” narrative both, to scare you and to make you think “we’re all in this together and we all have to chip in old sport”.
YOU, however, have to accept the narrative for them to then implement the measures they could never have implemented without the narrative being accepted by the public.
THEY, however, ensure you, the public, do not get the full picture nor do you get a balanced view of whether that fundamental narrative is real or not. That is why people who try to speak out are chastised and dismissed or demonised.
YOU, therefore, have accepted the narrative and acted accordingly in your compliance with the directives.
“Securitisation Theory” is a subset of International Relations
https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-08-at-16.59.30.png
Securitisation is a well researched, understood and used method of creating a threat out of something which may not be a threat at all. It is not, necessarily, an objective threat but is “socially constructed”. It is socially constructed by the Actor who makes the “speech act” and by the audience who accepts the ‘threat’.
Here’s a VERY simple example of a “speech act”:
You’re 16 and at school in the playground. One of your friends approaches you and whispers in your ear:
“You better deal with Jimmy right now or he’s going to get his mates together and they’re going to beat you up after school”
That is, essentially a speech act by your friend, an “actor”, and you have to decide whether you believe that narrative he’s telling you, or not. You’re the audience and you are also what is known as the “referent object” which is the object which requires protection from the impact of the “threat” which is Jimmy and his mates.
Now, the reality could be that your friend simply hates Jimmy and knows you have the potential of giving him a good beating and that Jimmy has no intention of beating you up after school with his mates. However, your friend is a “friend” and, as such, you view him as an ‘authoritative voice’ because he wouldn’t tell you a lie, would he? So you accept his speech act; Jimmy gets a pounding yet he was totally innocent. There was no conspiracy between him and his mates to beat you up.
The above is exactly what has transpired with Covid 19. There is no threat but your “friends”, Bill Gates and Boris and Chris Whitty and Prince Charles etc etc are all ‘whispering in your ear’ that Covid is going to get you because climate change is having the effect of introducing more and more infectious diseases into our lives UNLESS WE DEAL WITH IT NOW!
To further get a feel for how long this agenda has been worked on, here are a series of articles, the first from Chatham House no less – The Royal Institute of International Affairs (I hope I don’t need to explain who these people are?) dated 1st September 2019.
Part 1: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-08-at-16.37.24.png
Part 2: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-08-at-16.38.34.png
Part 3: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-08-at-16.39.09.png
The issue with asking people, who just simply have no interest in learning what is oppressing them (although they may say they do but actually can’t be bothered to apply themselves to do so), to read all of this carefully is that they want short, sharp little videos on youtube or elsewhere which give them little glimpses of hypocrisy and things they can complain about and comment on with many others bleating the same way, saying how unfair everything is. What they don’t want is to have to read bland, boring detail from academic writings and have to use their FUCKING BRAIN!
Sorry, I lost the “professionalism” there for a second. I’ve calmed down now so let’s continue….
You will see from the above that “the key to this understanding of health securitisation is not the actual ‘threat’ of a pathogen but a successful speech act or narrative ‘through which an intersubjective (intersubjective means existing between conscious minds; shared by more than one conscious mind. i.e the audience and the actor, together) understanding is constructed within a political community (in this case, the world population) to treat something as an existential threat to a referent object (again, the world population in this case) by a securitising actor (Bill Gates, Boris Johnson, Prince Charles, Chris Whitty et al and all their compliant media) generating endorsement of emergency measures beyond the rules that would otherwise bind, or a suspension of so-called ‘normal politics’.“
There need be no actual threat. A pathogen need not even exist. ONLY the acceptance of the speech act socially constructs the threat as ‘real’.
And all of that has been achieved through fear and an unquestioning belief in authority and that, for some reason – even though the world is well aware that politicians and the elite are deceitful scum – “our states and governments wouldn’t harm us”.
Oh yes, they would!
So, here is a New York Times article from 2012. A “baffling” nexus. Why baffling? Could it be because they had not, as yet, fully planned it all out and settled on their narrative?
So read the article and I’ll comment on the big takeaways from it below….
Part 1: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-06-at-02.00.23.png
Part 2: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-06-at-02.00.59.png
Part 3: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-06-at-02.01.27.png
Part 4: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-06-at-02.01.55.png
Well, the takeaways come in the last few paragraphs. “Public health also remains a less politically contentious subject than climate change….” which is precisely why they reframed the climate change narrative. They needed ‘buy in’ and weren’t achieving it with polar bears and ice caps, 2 degrees hotter and a rise in sea levels. People and business weren’t buying it (and neither should they). So “Covid 19” was the Public Health event of the century to be introduced as the “spoonful of (bitter) sugar to catalyse and gain support for the bitter medicine of climate change policy. A policy they knew they could never have pushed through unless the global public PERCEIVED a threat.
“Tying things that are good for sustainability to short term benefits for vulnerable kids…. a potentially strong policy motivator” which the public, in their ignorance of the agenda and belief in the constructed ‘threat’, would fully support."
And, as you can see, the introduction of the policies were a few years off while federal and state agencies got all their ducks in a row to launch it successfully.
So, from 2012 to 2018:
”With just over 10 years…. a nexus approach could unlock solutions to multiple challenges simultaneously.” It makes me laugh just how they tell you, in 2018, exactly the plan in a few words and why that ‘nexus’ was created. The ‘nexus’ of Covid 19 (health) and Climate Change”.
“But there’s one missing link the commission could add: Climate and health…..connecting the other 3”.
Part 1: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-06-at-02.03.31.png
Part 2: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-06-at-02.03.59.png
Part 3: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-06-at-02.04.16.png
Part 4: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-06-at-02.04.38.png
Part 5: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-06-at-02.05.00.png
“Expanding the reach of the hippocratic tenet of “first do no harm” [to]… even the planet itself”.
Now, let me show you what extending the tenet to the planet itself meant:
FLATTEN THE CURVE!
Part 1: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-10-at-18.07.46.png
Part 2: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-10-at-18.07.12.png
But they had you believe it was a curve related to increasing virus cases and deaths while they let old people die by the thousands in care homes!
It was never a virus curve. It was the curve related to the increasing carbon emissions from the NHS itself and to “first do no harm” to the planet, they needed to flatten that curve.
I assume you heard “Her Majesty’s” Queen’s speech earlier this year? If not, have a listen:
https://odysee.com/@Earthling:5/hospitalbeds:d?r=Ca93BhvPPjvSC6LxPus5591n3dKrfYAf
“Patients will receive more tailored and preventative care closer to home”.
Why would that be considered as “more beneficial”? Because it reduces, dramatically, the carbon emissions associated with the NHS: Ambulances, patient and visitors using transport to and from hospital, the carbon footprint associated with the utilities (heating, gas, electric) and machines and technology needed in the hospitals, etc. All of the new measures then flattening that curve.
Part 1: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-10-at-18.24.54.png
Part 2: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-10-at-18.23.55.png
Part 3: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-10-at-18.25.52.png
Is this overall picture becoming clearer for you?
To build momentum up to the introduction of “Covid 19” in 2020, they needed to ‘feed’ the health/climate nexus into both, the health community globally and also feed it into the minds of the public. The Prince, of course, and his band of merry corrupt business leaders who wanted to know what was in it for them, had to ‘negotiate’ and the latter be convinced that by hopping onboard, they’d do well out of it. That is where the Prince’s ‘Business Leadership forum’ comes into play.
For business leaders around the globe, it’s all about money, opportunity and profit while, if they don’t play ball and ‘go green’ they’ll find their businesses die because investment will be cut off to them just like if you don’t take the vaccine, you’ll be cut off. The difference with businesses is that they are non living entities while the business leaders’ entire raison d’etre is to make a profit for the business (and gain nicely, thank you, in the process). The Business leader isn’t thinking about Human Rights and, therefore, the business leader is creating a dystopia for his/her children without a care in the world.
Source: https://www.cisl.cam.ac.uk/education/executive-education/bsp
https://www.youtube.com/watch?v=8G0qN_n4nzE
“…business leaders increasingly being focused on solving problems we are facing rather than debating the cause of those problems.”
Do you see it? Clear as day once more. He doesn’t want debate on the cause because:
- There is no consensus on the causal reality of Anthropogenic Global Warming or Man-made Climate Change.
- If the cause was thoroughly researched (and it has been but those who are dissenting are silenced due to?…. Securitisation!) perhaps we’d find there is no cause at all because it is a constructed/manufactured threat, from which, he himself is placed to make a proverbial royal mint out of it.
Here are some examples of the ‘feeding’ of the ‘threat’ nexus of health/climate change into the intersubjective mind-space. All of it published prior to Covid:
Part 1: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-07-27-at-15.19.24-1.png
Part 2: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-07-27-at-15.20.53.png
Part 3: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-07-27-at-15.22.31-1.png
Part 4: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-07-27-at-15.22.53.png
Part 5: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-07-27-at-15.23.15.png
Part 6: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-13-at-19.46.43.png
Part 7: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-13-at-19.46.43.png
Part 8: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-13-at-19.47.22.png
Part 9: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-13-at-19.48.25.png
Part 10: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-13-at-19.50.26.png
Everything listed in the above pictures was targeted (“affected” by) “Covid 19”. The policies introduced (even the culling of mink in Denmark) then morphed into policies targeting the overall effects of “Climate Change”. There is a simple reason for that. “Covid 19” (a fake, statistical disease) was introduced into the global public consciousness as a catalyst for the “Climate Change” agenda – another fake ‘threat’.
Part 11: https://earthlinggb.files.wordpress.com/2021/11/screenshot-2021-11-14-at-21.24.32.png
Of course, there is a never-ending number of such but, if I continued, this post would be a book!
Now, let’s turn to Imperial College
You remember this guy? Niel Ferguson, right?
So Neil, as you know, is an Imperial College guy. He provides models (some of which are decades old and he just re-jigs them) to all the malthusian, genocidal maniacs around the world to support their propaganda; One of which is the World Economic Forum and here, in early 2019, you can hear it stated that Neil provided the model for this simulation related to “Disease X” – the disease the WHO, the UN and all our wonderful malthusian, genocidal maniacs want to use. “Disease X” is just. a placeholder however. It is the term they use while they work on it before releasing it. You could consider “Covid 19” as being an early version of “Disease X”. Again, remember, “Covid” doesn’t exist and, perhaps, neither does “Disease X” have to. They can achieve all they wish to by other deceptive means and statistics.
Disease X: WHO
All of this is pure propaganda, created to “feed the mind” with fear.
Will "Disease X" Wipe Out Humanity
So Neil is “Mr Fear” 21st Century style (he’ll get a huge kick out of it all and seeing himself as having the power and the money which goes with it, to support and justify his genocidal masters’ wishes). However, before Neil, in the 20th century, the OG “Mr Fear” was Alexander King – AGAIN, Imperial College and a founding member of the Club of Rome.
You can decide to listen to it all or, I suggest, even the first 5 minutes of Alexander King….
https://www.youtube.com/watch?v=w_8FGfcf9N4
IMPERIAL COLLEGE EH?
Let’s hear more from our ‘helpful’ academics at Imperial College….
So, while Neil Ferguson, today, is the “go to” guy for the virus models, other divisions of Imperial College ‘advise’ the government (and governments) of how to develop and write the right narrative for the public to instil the right type and level of fear and ‘nudge’ them into the right behaviours.
there doesn't seem to be anything here