Reddit was sued by an unhappy advertiser who claims that internet giga-forum sold ads but provided no way to verify that real people were responsible for clicking on them.

submitted by neolib from theregister.com

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[–]ID10T 8 insightful - 2 fun8 insightful - 1 fun9 insightful - 2 fun -  (0 children)

According to the article the advertiser is suing because Reddit refused to provide IP address data to the advertiser. I should hope a site would not turn over IP addresses of their users to any advertiser who asks for it.

In internet advertising you typically use a neutral third party service (like Moat, which was used in this case) to verify clicks are real people. You don't give users' private data to advertisers.

Based on that I think this case is BS. I hate Reddit for their censorship so I'm not biased for them at all. I deleted my Reddit account a long time ago because fuck them.

[–]Jiminy 4 insightful - 2 fun4 insightful - 1 fun5 insightful - 2 fun -  (1 child)

Irony, an AI company wants real people to see its ads stead of bots. I suspect this is a funny joke by elites to each other.

[–]Canbot 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

They understand that view counts are bullshit because they are in the business of creating fake clicks and fake interactions.

[–]x0x7 3 insightful - 2 fun3 insightful - 1 fun4 insightful - 2 fun -  (0 children)

To some degree you have to do that yourself. You want to compare stats. This just sets the bar for running ads at a level where the average web administrator could no longer sell ads. At the end of the day it doesn't matter because the thing that matters more is conversion rate. So you run a test campaign with a platform and if you like the stats their traffic generates (not just total clicks) you keep buying, and if you don't you stop buying. That's on you the ad purchaser, and you have to go through that process no matter what because all traffic is going to be different for about 50 million different reasons beyond just the existence of bots.

[–]RedditButt 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (3 children)

"click fraud"... lmao 99% of reddit is bots, and you would have to be an idiot to not realize most of those comments on /all are just an advanced /r/subredditsimulator farm.

Get the plugin ad nauseam, as it hides ads, and sends clicks to screw with their metrics. It's the best way to fight those spammers.

[–]stupidfucker 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (2 children)

i am a senior admin for a reddit sub of an internationally known financial services company. i am very much a "hands off" manager of this sub.. the posts are so AI generated, so lifeless.

reddit sucks ass.

i do like how reddit allows an advertiser to target specific subs tho, and it only takes a few impressions to crank up the gossip machine.

[–]RedditButt 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (1 child)

Why even bother modding something like that?

[–]stupidfucker 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

Why even bother modding something like that?

not sure.

[–]Brewdabier 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I use ublock origin and never see adverts.