Absolutely, you've hit the nail on the head there. It's an opportunity for straight people to:

• pretend to be part of a 'community' (and I do use that word loosely) to which they have no real connection but it's a great way to score woke points because nobody can challenge you without being 'a bigot'

• fall over themselves to tell each other how committed they are to the cause of equality without actually having to do anything or put their money where their mouth is in any way (admit to being a little disingenuous here because I don't really 'do' anything either, I just complain on the internet)

• hastily dig out the rainbow logo they used for their corporate Instagram account last year and mouth some meaningless platitudes, again without actually having to do anything at all and making sure that the Saudi Arabian branch of the business uses the usual logo.