Coming out was/is a shitshow for me. When I came out to my mom, I was having an anxiety attack (unrelated to coming out) and she kinda forced it out of me and made me feel like shit for being gay. Just like you, I don’t ‘look gay’ so everyone just assumes I’m straight and are surprised when I say I’m a lesbian. It really annoying to have to come out all the time. As for celebrities, I’m sort of jealous of them. God forbid I speak to a male friend, now I am suddenly straight or a liar. But unlike the average person, their coming out no matter how vague or low effort, automatically admits them to the rainbow social club. It is far more easy to remember that Sarah Paulson is a raging lesbo than Becky down the street. Additionally, I think that they use the lack of labels to not be pressed on an issue that may or may not be for attention, so they are free to do whatever they please (sexually and romantically) and have the ‘queer’ safety net.