There's a name for pushing an agenda devised and driven by corporations, politicians, wealthy elites and all the other powers-that-be at the top and pretending it's a "grass roots" movement: astro-turfing.

I've also invented a name for movements and ideologies that pretend to be one thing but actually are the opposite: shamism.

From the Oxford dictionary:

sham

noun

1 a thing that is not what it is purported to be: the proposed legislation is a farce and a sham.

• pretense: it all turned out to be sham and hypocrisy.

• a person who pretends to be someone or something they are not: he was a sham, totally unqualified for his job as a senior doctor.

Transgenderism is actually shamism on many different levels: it's regressive but pretends to be progressive; it's invasive but falsely calls itself inclusive; it's male-supremacist but claims to be feminist; it's a colonialist enterprise that "identifies as" a civil rights movement; it's libertinism pretending to be liberation ... and so on.

At the same time, the shamism of transgenderism also casts people pretending to be what they are not as a social good, indeed an admirable, even virtuous and noble activity; and it's attempting to get lying, playacting, impersonating the opposite sex and hiding the truth about one's past enshrined in law as protected characteristics.