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[–]Jazman1867 9 insightful - 1 fun9 insightful - 0 fun10 insightful - 1 fun -  (0 children)

Or is it somewhat related to the sex and identity morass we live in, are these girls and women doing something that is unmistakably feminine in order to consciously or subconsciously reassert themselves as the genuine article, natal female, but done in such a way as to sort of drag us backwards in terms of progress?

This very much. My SO after not bothering/caring with/about makeup/fashion for her entire adult life has finally given in and now wears makeup and dresses up everyday.