This is actually something I was looking into today! Anecdotally, I find that men are distinctly more visual when it comes to sex and sexual arousal. However, the science seems less clear and contradictory. I might come to a clearer conclusion if I read into it more but this is what I found out so far:

Generally, studies support the idea that men respond more to sexual visual stimuli than women [1]. Also, the type of visual stimuli that men and women respond to seems to be different. For example, a 2013 study found that men tended to be more stimulated by “physical type, directly exposing sexual intercourse and genitalia” whereas women were more stimulated by “mood type, erotic video clips with a concrete story”[2].

However, a more recent 2019 review contradicts the first review I referenced and came to the conclusion that “neuronal response to visual sexual stimuli, contrary to the widely accepted view, is independent of biological sex.” [3]

[1] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2739403/ [2] https://www.nature.com/articles/ijir201247 [3] https://www.pnas.org/content/116/31/15671

As a side-note, I do wonder suspect such brain imaging studies are limited in terms of answering the question of whether men are more visually oriented when it comes to sex.