What I find fascinating is that they are filling a toilet bowl that is emptying faster than they can fill it. By that I mean that pharma has lost people's trust. No matter how desperately they prime the pump with advertising [= repetition mind programming], people are daily more aware of the evil that Big Pharma has embraced. The old model assumes a neutral / positive attitude toward a product. When the attitude is as negative as the popular view of Big Pharma / Big Hostpital is in our context, these advertising blitzes just increasingly piss people off. If each ad is annoying like a mosquito, sending a swarm of mosquitos is not going to make people more positively disposed toward your product. It's going to every day increase people's consciousness and awareness of the social cancer that your products represent and make them more and more resolved to find a way to rid themselves of that cancer. The rulers of the universe don't see this dynamic, but on the ground it becomes clearer to me with each passing day. Something's gotta give.