Kind of seems like the move that makes sense. Aligning a brand with a "political" leaning is one thing, but to get lumped into a politically charged shooting incident is a totally different ballgame.

I think corps even having socially/politically charged brand identifiers is a bad idea overall, and nowadays its unfortunately mandated. I remember social hordes tracking down what companies didn't speak on the "black lives matter" issue. Not taking a stance is a sin now.

Corporations should be soulless.