Dave Barry has some excellent columns on the subject of beer commercials:

Shake Hands and Come Out Drinking (1986)

THE BEER FACTS (1992)

I particularly like the Miller Time description in "Shake Hands":

I do know that in one beer commercial -- I think this is for Miller (although it could be for Budweiser, which is also a very patriotic beer) -- the burly men build a house. You see them all getting together and pushing up a brand-new wall. Me, I worry some, about a house built by men drinking beer. In my experience, you run into trouble when you ask a group of beer-drinking men to perform any task more complex than remembering not to light the filter ends of cigarettes.

For example: In my younger days, whenever anybody in my circle of friends wanted to move, he'd get the rest of us to help, and, as an inducement, he'd buy a couple of cases of beer. This almost always produced unfortunate results, such as the time that we were trying to move Dick (The Wretch) Curry from a horrible fourth-floor walk-up apartment in Manhattan's Lower East Side to another horrible fourth-floor walk-up apartment in Manhattan's Lower East Side, and we hit upon the labor-saving concept of, instead of carrying The Wretch's possessions manually down the stairs, simply dropping them out the window, down onto the street, where The Wretch was racing around, gathering up the broken pieces of his life and shrieking at us to stop helping him move, his emotions reaching a fever pitch when his bed, which had been swinging wildly from a rope, entered the apartment two floors below his through what had seconds earlier been a window.

This is the kind of thinking you get with beer. So I figure what happens, in the beer commercial where the burly men are building the house, is they push the wall up so it's vertical, and then, after the camera stops filming them, they just keep pushing, and the wall crashes down on the other side, possibly onto somebody's pickup truck. And then they all shake hands.

The other column has the hot chicks in bikinis :-)