you are viewing a single comment's thread.

view the rest of the comments →

[–]LordoftheFliesAmeri-kin 2.0. Pronouns: MegaWhite/SuperStraight/UltraPatriarchy 8 insightful - 2 fun8 insightful - 1 fun9 insightful - 2 fun -  (9 children)

I can accept that Adidas had this campaign's material already prepared before the Bud Light/Mulvaney thing. But why, after watching A-B's profits disappear into a sinkhole of public disgust and outrage, would they then go ahead and run the campaign anyway?

Either they're dead certain that A-B's demographic of beer-guzzling, middle American "bigots" can't touch them, or whoever is in charge of this campaign is one of those irrepressibly retarded "it'll work this time, for sure" woke types who just fed them into a meat grinder for the personal virtue signaling clout.

[–]ClassroomPast6178[S] 6 insightful - 1 fun6 insightful - 0 fun7 insightful - 1 fun -  (8 children)

I wonder if they thought that they had to have something for Pride Month and were worried about the optics if they pulled this campaign especially since A-B started to get flak from LGBT groups for throwing Mulvaney under the bus.

[–]LordoftheFliesAmeri-kin 2.0. Pronouns: MegaWhite/SuperStraight/UltraPatriarchy 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (7 children)

Huh, be interesting to see a numerical breakdown of exactly how money the alphabet mob actually spent on A-B products in the last five years and compare that to how much money has disappeared from the loss of core demographic sales since the Mulvaney mess kicked off. Because I'll bet, quite heavily, the former amount is just few percentage points of the latter amount.

[–]ClassroomPast6178[S] 4 insightful - 3 fun4 insightful - 2 fun5 insightful - 3 fun -  (2 children)

I don’t think that the financials matter when it comes to the QWERTY-crew, just a few “community leaders” making statements and writing columns will be enough to scare any company.

I mean, the entirety of the UIOP-squad constitute about 5% of the population (and that’s being generous) and yet are given disproportionate say in policy and culture.

There are enough “allies” that just gulp down the swill that the ASDF-pals spout and “Yass Kween” it that the disproportionate influence the GHJKL-team has is all that matters. Also, I bet marketing and advertising is now demographically predisposed to supporting ZXCV-crowd causes.

[–]LordoftheFliesAmeri-kin 2.0. Pronouns: MegaWhite/SuperStraight/UltraPatriarchy 5 insightful - 3 fun5 insightful - 2 fun6 insightful - 3 fun -  (1 child)

You forgot to mention the BNMs, you filthy fucking bigot. Make the world a better place and get necked, hate monger!

[–]ClassroomPast6178[S] 3 insightful - 3 fun3 insightful - 2 fun4 insightful - 3 fun -  (0 children)

Fuck the BNMs, bunch of crib-jockeys and diaperfurs the lot of them!

[–]LyingSpirit472 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (3 children)

It's win-win for the people making the advertising, though.

If you pander to the alphabet mob, they'll be sated, and the odds are that the non-woke will ignore it. If you DON'T pander to the alphabet mob, they'll scream so loud the whole world will hear them and make it their mission to get you fired. Moreso, because they are terminally online, they have the skillset to find someone who WILL get you fired (can't get your boss? they'll get your boss's boss, or THEIR boss's boss, and go all the way up the line to the board of directors member who'll respond "shut up shut up don't care don't care OH MY GOD I DON'T CARE fire whichever peasant they're whining about before it affects the stock prices", and because they are little kids with a Harry Potter fetish, they will never stop because they truly believe they're the hero of their story, that this is their Rosa Parks moment, them marching on Washington, that getting you fired will be such a profound strike for equality and social justice they will build statues and name high schools after them in the future.

Now, we're seeing with A-B that they could be fired for the loss of money from this. They STILL WIN- they'll just pivot to "all I wanted was to make this company safe for [group], and the mean white mean male mean cis mean het mean Trump supporters got me fired because they can't stand anyone who isn't white, cis, straight, and male existing! What's the REAL Cancel Culture, HUH?", and get a job as a professional victim-grifter like all the kids really want.

[–]ClassroomPast6178[S] 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (2 children)

I’m willing to make some retarded predictions.

Short of some marketing miracle or all their competitors brands being caught using aborted babies as a flavouring, BudLight is done as a brand. The Mulvaney stunt annoyed just enough people in just the right way to kill the brand and it’s done, it’s no more. A-B might be lucky and manage to keep Budweiser safe, but it might be done too, collateral damage. A-B should be concerned that they might be subject to a takeover bid from one of those giant food and drink corporations, new owners and a massive marketing blitz might save Budweiser and after a period on the naughty step, a revived and revamped BudLight might make a return….it’ll probably take new packaging and bikini-babe, 100% heterosexual eye-candy gun-toting marketing though.

I fully expect Miller to rush out a new marketing campaign featuring lots of hot women and handsome men. They probably wont be bikini-clad, but they will return to business as usual and sweep their flirtation with letting their ad agency complain about sex sells advertising under the carpet and never mention it again.

No other food or drinks company will fuck around with their number one demographic ever again. Which is probably a good win for us all. Although I would like the age of every advert featuring a mixed-race family and fat/ugly people to end and a general return to attractive people selling me shit. And some one please tell Dove to stop with the landwhales in the shower/in their underwear ads…just put your logo on the screen and say “we make soap”.

Adidas is potentially okay, because they’re like Nike, who can literally use slave labour and still turn a profit because they have the youth trainer/sneaker market and their customers just don’t give a damn about shit like this.

[–]LordoftheFliesAmeri-kin 2.0. Pronouns: MegaWhite/SuperStraight/UltraPatriarchy 1 insightful - 3 fun1 insightful - 2 fun2 insightful - 3 fun -  (0 children)

their competitors brands being caught using aborted babies as a flavouring,

Mmmm, Soylent Green for Kids, yummy!

please tell Dove to stop with the landwhales in the shower

Disagree with this one, they need to be reminded that hot water and soap are for them as much as anyone else.

[–]LyingSpirit472 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I can see the likeliness for Adidas to be okay; the younger market would be more likely to support shit like this than not...and if older people don't? That's a stone groove to Adidas, being able to say "your parents HATE THIS" will make the youth flock to you.

Bud Light, I sincerely doubt it. I know you're not from the US, but you have to keep in mind in America, Budweiser is basically "American beer." Like, the whole reason American beer gets a bad rap is because of just how ubiquitous Budweiser is. The only time a beer brand went from ubiquitous in the US to out of business was Schlitz in the 1970s, and that required them to change the formula of the beer itself from 'drinkable' to disgusting...and even THEN, it took six years to destroy the brand entirely because people were still willing to keep giving it chances. If what amounts to one advertisement is enough to destroy the Budweiser/Bud Light brand for good, then that would honestly say that maybe the troons HAVE A POINT when they say people are trying to genocide them