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[–]jet199 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (1 child)

I was actually thinking this today.

Superhero movies were started to be made en masse when execs decided the main cinema audience left was teenage boys (they didn't think many adult men would watch them).

Then research came out showing women choose the film 50% of the time but as no one can write a decent romantic comedy anymore they thought they could get that audience by taking what teenage boys like but filling it with women's issues.

Frozen didn't help either. The popularity of Elsa was clearly because she had super powers but she doesn't actually use them like a superhero so it doesn't mean little girls want to see themselves in superhero movies. They want their heroines to act like women and girls would.

[–]William_World 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

super hero movies are from comics and those were often young teenage boys but they become men and they still like the genre. It's also related to the whole action movie thing. Women never liked those. Saying elsa was popular due to her powers is wrong. Women love disney princess animated movies. It's ok, women and men are different, as are boys and girl children. They shouldn't try to force demographics.