Lots of other shitty companies had their stock pump year after year. It seems the more unethical a company is, the better their stock does.

I see it being similar to twitter, where people ride the FOMO train up without realizing or caring that 99% of the site are repost bots, and other corporate/karma farming spammers. I get more interaction on saidit with only maybe 100 people active, than I do on reddit with supposedly "millions".