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[–]lovelyspearmintLesbeing a lesbian 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (0 children)

I think the main reason is that if they were to refer to themselves as just 'woman' or 'women', people over text would assume their women and therefore their protected status would dissipate. By announcing they're "transwomen' over text, they immediately get the permission to say whatever they want, as TW are a highly protected class (definitely more protected than women will ever be).