The CEO is Susie Green who gave her MTF child estrogen at 13 years old and took them to Thailand for SRS on their 16th birthday and is on camera laughing about how puberty blockers/hormones had made the penis so small and underdeveloped that it was difficult for the surgeons to even be able to invert it. She's also argued that SRS should be performed on children of any age as long as they are 'mentally competent' to consent and that they should not be assessed by a psychiatrist as proof of competency.

She's also spoken about how she thought her child was gay at 18 months old because they were too effeminate compared to other male children and that her husband was angry about the kid playing with dolls instead of boys toys. The kid came out as 'trans' at 4 (in 1997, way before it became mainstream)

Of course, homophobic parents are never the reason that kids transition though.