Well, most corporations who support the whole trans thing don't sell those surgeries and hormones though. The support is more than just brownie points, it's also because the woke mob uses the free speech they want to deny others to downright harass people out of jobs and in the process the whole company will suffer, so the company will simply pre-emptively make their message public and also force the employees to comply to make sure they get no BS thrown their way. Also, the brownie points will translate to attention which will translate to sales, at least that's what they're hoping for. And in a communist economy, none of that would be a thing. Like China, for example, if people wanted to boycott companies in the name of rights for Uyghurs the state would shut them down rather than allow them to damage the companies as the company money is tied to the state money. Ironically enough, these people are protesting in the name of a system where the methods they are using to get their way would be completely ineffective.