I just searched for giggle.com and got a store selling clothes, bedding, gear and other "essentials" for babies and children.

I finally found the app by searching for "giggle app" specifically - and boy do I find it offensive to women! It's all pink and all the text is about girls, girls, girls (like a peep show or strip joint marquee from the old days). Groups of girls, it informs, are now to be called "giggles." Gag. So trivializing and insulting.

It's also incredibly ageist; no grown woman I know calls herself a girl! Even if some women today do call themselves girls, this entire app/site and the founder's approach seem purposely designed with the intent of leaving out the vast number of us who would never call ourselves girls or wish to be seen as comprising a bunch of "giggles" when we congregate and communicate.

With one exception, all the women shown on the site are very young - and they all have long "girly" hair, even the token older woman whose hair is totally white. Not at all representative of what actual women look like.

When the founder was on GC reddit, I explained to her that her insistence on calling grown women "girls" instead of women was not just infantilizing, but struck many of us as a huge step backwards because of how long and hard grown women in the Anglophone world in the 1960s, 70s and 80s campaigned to be called and referred to as women rather than girls. Even when the term "women" began to be used more widely, the press would often insult us back then by using the nonsensical oxymoron "adult women," implying that there's such a thing as "child women" and "baby women." (The cartoon series Doonesbury in the 70s used the term "baby woman" to great comic effect.)

The Giggle founder responded to my explanation by saying she has no knowledge or concern about either the history of the loaded and sexist terminology she's choosing to use or the history of the women's liberation movement: she's decided that she's going to promote the idea of calling grown women "girls" and groups of grown women "giggles" anyways because she sees being female as all about having fun and being frivolous. Which is when I gave up.