They'll think of whatever it is that will outrage people, but get one side of the political spectrum to eat the bait.

Ghey sex books for children was wildly successful, because it got faux news and everybody reeing over it, where it would have just quickly died if people ignored the whole thing. Streissand effect. Like how Huckleberry finn and to kill a mockingbird became more popular only because someone wanted to ban them.