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[–]jet199 4 insightful - 3 fun4 insightful - 2 fun5 insightful - 3 fun -  (0 children)

Of course because once there is a market for mass producing this stuff it will be a lot cheaper than beef (including processing so it doesn't even need to be chilled) but they can charge a higher price. The fast food companies were desperate for that to take off.