It's using their own tactics against them. If you get in a fight and the asshole keeps grabbing sand and throwing it at your face, you better do the same or eventually you will get blinded and beaten on. I held out for years, wanting to keep the higher ground, but the reality is that it's the losing ground. Evident in how anyone who is not a leftist has been ostracized and damaged by the culture war. Fight fire with fire, and all.