I can't believe they thought this would fly. For it too work they'd assume a majority would bother with chargebacks and would not consider legal remedies. That's insane.

More likely they'd see a flood of chargebacks and legal action. Chargebacks would cost a fortune due to the fees card companies levy on merchants. They'd also risk being penalised if their ratio if chargebacks to charges goes above a certain amount.

If their legal team didn't ring alarm bells, their finance people would have explained the utter lunacy of encouraging tens of thousands of customers to request chargebacks from the company.