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[–]ClassroomPast6178 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (0 children)

Yeah, Dawkins was right to write about memes (as in spreading ideas, not amusing cat pictures) in 1976, it just took 40 years for us to fully see it, but it is a good explanation of how these ideas develop, take hold, spread, and then are eventually replaced by stronger ones.

It just so happens that in the 40 years since RD came up with the theory, we have built the perfect meme spreading machine in social media.