Pop star Sam Smith insists on being referred to as ‘they’ rather than ‘him’ in a drive for diversity and inclusion. But Sam’s attempts to make sure staff get the message has left them lost for words and fearing for their jobs.

Crew working on Sam’s latest music video are terrified of saying the wrong thing after the pop star hired a queer diversity supervisor to check their use of pronouns. The singer, 30, also provided cast and crew with a queer diversity on-set manifesto and information sheet ahead of filming for the project, called Pearl, at the Hackney Empire, East London.

An email told crew: ‘We are working with LGBTQREW+ to provide a safe, queer-friendly set.’

You will salute zer Fuhrer in zee correkt manner or you shall be punished, jawohl!

Wait…what is lgbtqREW+