There are a few reasons why this is. One problem is that there are a lot of people without genuine gender dysphoria """identifying""" as trans or non-binary or some equally stupid shit, and because this "community" and everyone involved with them has been ordered not to "gatekeep" (gatekeep here meaning that people should actually meet the medical criteria associated with transsexualism before deciding that they are in fact, transsexual transgender). So now you have more than the legit people IDing as trans. It's no longer the overwhelming minority it was in the past. Now it's a trend, and because of their nature these people have to make their problems our problems.

On to the next, and most serious problem: TRAs are trying to medicalize literal children and convince the world that kids can be trans. So you got doctors prescribing horrible shit like puberty blockers, wrong-sex synthetic hormones, and performing life-altering irreversible surgery on children. Yes, this is actually happening. Naturally, this is absolutely horrifying to anyone with even the most basic sense of morality, so it naturally brings the whole trans issue more into the spotlight, which is why you hear about it more.

Thirdly, in the west we have a population where a large portion is addicted to the internet. We all spend wwaaayyyyyyy more time online than we ever did in the past, and when we do this we tend to form online personas that have no bearings in reality. Multiply this phenomenon with the fact that the majority of Westerners have some sort of social media account and a smart phone that keeps them connected at all times, then BOOM. You have an explosion of people identifying as something that has no basis in reality. These people don't care that it's literally impossible to change sex, we're all online and dissociated from the real world so why does it matter. The pandemic has only worsened this.

Fourthly, the headlines surrounding the trans issues are fucking insane. Males in female sports? Males in female changing rooms? Males getting female awards? Males pushing females out of their own spaces, and being called stunning and brave for it? When you hear things like this, how does it not grab your attention? Of course people aren't going to be able to ignore something so insane it makes you question what reality you're living in. These are not the bounds of a healthy society, and most people realize that. These troons force us to pay attention to them every time they violate basic societal safeguards.

This ideology has infected schools and universities. It's no longer a fringe thing. When I graduated high school eleven years ago, I never met a single trans person. Hell, I didn't even know what transgenderism was. Oh how I wish I could go back to those days. Now I have a 12 year old cousin who has various trans identifying friends at her school. She herself IDs as a """gender fluid lesbian""", whatever the hell that means. She also wants to start wearing a binder. She complained about Ron DeSantis shutting down a local club in the area because it had drag shows that allowed children. She is 12 goddamn years old. This the horrible reality we are living in. How can we not turn away?