Most of the pop culture shit is normal. There's just this woke wing of it they throw a bone to and dog whistle for on occasion. You'll mostly be blissfully unaware of it if you don't care as the algorithms target specifically towards your own interests.

Once the algorithms have you pegged as someone who is interested in woke shit though you'll get advertised too relentlessly.

It's the same with video games, most games don't have much woke shit because it will tank sales if it's too obvious. Journalism goes on constantly about it though. Its similar to the Disney model. Through some gay tokenism into your movie easily edited out, market the shit out of it to get the woke audience. Make up some fake controversy surrounding it to play the negative rage angle.

"Racists hate XYZ"

"Well I'm not a racist I'll definitely need to see XYZ".