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[–]our_team_is_winning 8 insightful - 3 fun8 insightful - 2 fun9 insightful - 3 fun -  (0 children)

Irony. The Millennial generation's big word was "authentic" -- in marketing, the big push was that Millennial customers value "authenticity" -- and the ones right behind them are obsessed with playing pretend and having their fakery mislabeled "valid."